Alex Waychoff
Director, Business Development
Director, Alex Waychoff leads SRC’s sales and new business development efforts, playing a key role in expanding sources of revenue and forging strategic partnerships. As part of SRC’s senior management team, she helps shape the company’s growth trajectory and vision.
Prior to joining SRC, Ms. Waychoff spent over a decade in the medical device industry, working closely with doctors, hospitals, and pharmaceutical companies. Her deep industry knowledge and experience in client relations allow her to build strong, lasting partnerships with prospective accreditation program applicants, helping them navigate the accreditation process and realize the value of SRC’s programs.
Ms. Waychoff holds a bachelor’s degree from Lafayette College in Easton, Pennsylvania.
Alex Bennett
Manager, Business Development
Alex Bennett plays a pivotal role in guiding surgeons, hospitals, and health systems through SRC’s accreditation process. With an extensive background in hospital administration, marketing, physician recruitment, and business development, Ms. Bennett can provide expertise and comprehensive solutions for unique challenges faced by healthcare institutions.
During her tenure in the rural healthcare sector, Ms. Bennett discovered her passion for improving patient outcomes and ensuring individuals have equitable access to quality care. She has a distinctive understanding of the intricacies that hospitals, surgical centers and physicians encounter as they increase market share and deliver quality care.
In recognition of her contributions to the South Arkansas healthcare industry and business community, Ms. Bennett was named one of Arkansas Business 40 Under 40 honorees in 2021. She earned her bachelor’s degree from the University of Central Arkansas in Conway, Arkansas.
Daniela Casagrande, BS, MSc, PhD
Manager, International Business Development
Daniela Schaan Casagrande earned her Bachelor of Science degree in nutrition from the Methodist Institute of Education and Culture (Instituto Metodista de Educação e Cultura), Porto Alegre, Brazil. She earned her Master of Science in endocrinology from the Federal University of Rio Grande do Sul School of Medicine (Faculdade de Medicina da Universidade Federal do Rio Grande do Sul (UFRGS), Porto Alegre, Brazil and achieved a PhD from Duke University. Dr. Casagrande has also participated in a Duke University research fellowship.
Dr. Casagrande worked as a bariatric nutritionist at The Center of Obesity and Metabolic Syndrome of São Lucas Hospital of PUCRS (Centro de Obesidade e Síndrome Metabólica do Hospital São Lucas da PUCRS, Brazil) from 2000 – 2014. During her tenure as Nutrition and Research Coordinator for her bariatric surgical and clinical diagnostics team, she led her hospital and surgeons to becoming an SRC Center of Excellence and guiding them through the site inspection process. She also has extensive experience within the Brazilian University system, working as a professor at the University of Vale do Rio do Sinos (Universidade do Vale do Rio do Sinos) and at The Foundation Institute of Cardiology of Porto Alegre (Instituto de Cardiologia de Porto Alegre).
Dr. Casagrande has served on two medical society boards. She was a member of the Board of Directors of the Brazilian Obesity Society (Associação Brasileira para o Estudo da Obesidade e Sindrome Metabólica – ABESO) from 2003 to 2005. Dr. Casagrande also served on the board of directors of the Metabolic and Bariatric Brazilian Society – RS Chapter (Sociedade Brasileira de Cirurgia bariátrica e metabolic – capitulo RS) from 2003 to 2010. She has published 14 manuscripts, five book chapters and several articles in Grey Literature.
